This very moment,
in this wide pale world,
there exists a fellowship of
peculiar ones.

We call ourselves
The Unroyal Society
for in the absence of thrones,
we found something better:

curiosity as power,
courage as currency.

Most people are playing the game
as it was handed to them.

We noticed the rules were arbitrary
and kept going anyway.

We have a shared suspicion:
that the most interesting moves
happen slightly outside the frame
everyone else is studying.

That the people changing things
are rarely the ones
the institutions are watching.

That curiosity, taken seriously,
is the most underrated competitive advantage
on earth.

We call ourselves Unroyal
because power handed down
is power borrowed.

The only kind worth having
is the kind you built
by going somewhere
nobody told you to go.

We are, by most reasonable measures,
peculiar.

We think about problems in the shower
and then think about the shower
as a problem.

We press the big red button.
We take the scenic route,
not just for what we’ll find,
but for who we’ll be when we get there,

slightly windswept

and completely convinced
it was the right call.

If you’ve ever made a decision
that was nearly impossible to explain
but turned out to be exactly right,
you already know what we’re tracking.

you @ unroyalsociety . com